Smart strategy / Ricard Koch

1. What is Strategy?.-- 2. The Case Against Strategy.-- 3. Internal Sources of Competitive Advantage.-- 4. Fundamentals of Competitive Advantage.-- 5. Smart, Simple, Selective. -- 6. The Joy of Corporate Strategy.-- 7. The Big Picture. --8. Crescendo: the Strategist in the Corporation.

Everyone knows that strategy is the cornerstone of any business. But very few people know how to make it work for them. What do smart people know about strategy that the rest of us don't? And how can we learn from the best and apply the lessons for ourselves? Smart Strategy gives you everything you need to devise a great strategy and keep it on track. Watch your sales grow and your company take off! Smart books are essential primers to the key issues facing business people. They are practical and action-oriented, providing instant knowledge for ambitious and hungry professionals who want to make a lasting impression throughout their career. Smart books are designed to give killer approaches to key business subjects, and deliver sound principles in a style that is both informative and has attitude. They are the prefect resource for time-starved, information-hungry business people everywhere!