Business models and digital technology platforms : implementation and complexities for digital business / Krzysztof Bartczak.

Includes bibliographical references and index.

Introduction.--1. Digital transformation of businesses.-- 2. Digital technology platforms.--3. Innovative changes to business models.-- 4. Findings of empirical research.-- Final conclusions.-- References.-- Index.

"This book examines the influence exerted by digital technology platforms on changes to business models. The author identifies critical factors for the successful implementation and usage of such platforms, including barriers which may be related, for example, to the absence of sufficient knowledge about digital technology platforms or the inability to obtain a sufficient amount of financial resources. Business Models and Digital Technology Platforms develops a comprehensive model of DTPs based on empirical research in Poland. It demonstrates how platforms influence changes in the operations of companies, their level of competitiveness, the consumer's role in the process of joint development of innovations, and the consumer's experience as well as implications of the use of AI for the autonomy of DTPs. The book offers a unique, holistic understanding of the complexities involved and showcases their role within digital business. Combining theory with practice, this book is a valuable resource for researchers and academics of business model innovation, strategic management, innovation management, digital transformation and organizational change"-- Provided by publisher.