The Platformisation of Consumer Culture : A Digital Methods Guide / by Alessandro Caliandro, Alessandro Gandini, Lucia Bainotti, Guido Anselmi

Acknowledgments I. Introduction II. Methodological Framework Chapter 1: Consuming Nostalgia on Facebook Chapter 2: YouTube and the Radicalisation (?) of Consumption Chapter 3: The Platformisation of Music Genres on Spotify Chapter 4: Exploring the Role of Fake News and Bots in Brand Communication on Twitter and Their Impact on Brand Value and Consumer Culture Chapter 5: Instagram Influencers at the Crossroad between Publics and Communities Chapter 6: Assessing the Impact of Kitchen Nightmares through TripAdvisor Chapter 7: Thinking of the Same Place: the Trivialisation of the Sharing Economy on Airbnb Chapter 8: Ephemeral Content and Ephemeral Consumption on TikTok Conclusion Bibliography List of Figures List of Tables Index

This book offers a unique methodological guide for social and marketing scholars interested in understanding and using digital methods to explore the processes of platformisation of consumer culture unfolding on digital media. The book introduces the reader to key digital methods concepts, strategies, and techniques through a set of ad hoc case studies focused on the most prominent digital platforms (such as Facebook, Spotify, or TripAdvisor) as well as emerging trends in digital consumer culture (such as, the consumption of nostalgia, the radicalisation of taste, or ephemeral consumption)

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Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2025. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.