Elgar encyclopedia of corporate communication / edited by Klement Podnar.

Table Of Contents -- Front Matter -- Copyright -- Contents -- Entries -- Figures -- Tables -- About the editor -- Contributors -- Preface -- Corporate communication -- THEME I SELECTED THEORIES AND THEORETICAL APPROACHES -- Stakeholder theory -- Actor-network theory -- Theory of social exchange -- Social constructionist theory -- Sensemaking theory -- Communication constitutes organization -- Social identity approach -- Co-creation -- Agenda-setting theory -- THEME II ORGANIZATION AS AN ENTITY -- Legal personality -- Corporate identity -- Organizational values -- Corporate heritage -- Narrated organization -- Organizational identity -- Organizational culture -- Person-organization fit -- THEME III CORPORATE BRANDING -- Corporate brand -- (Corporate) ethical branding -- Corporate brand alignment -- Corporate brand architecture -- Co-branding -- Rebranding -- Internal branding -- Employer branding -- Corporate brand communication -- PART IV CORPORATE RESPONSIBILITES -- Corporate social responsibility -- Social license to operate -- Transparency -- Socially responsible investing -- Sustainable finance -- Corporate social responsibility communication -- Corporate sociopolitical activism -- THEME V CORPORATE MISBEHAVIOUR -- Corporate (marketing) myopia -- Corporate hypocrisy -- Corporate oxymorons -- Moral blindness -- Corporate guilt (management) -- Unethical pro-organizational behavior -- Corporate psychopaths -- THEME VI ISSUES, CHANGE AND CRISIS MANAGEMENT -- Issues management -- Change communication -- Crisis management -- Crisis communication -- Social media crisis communication -- Corporate crisis contagion -- Organizational apologies -- THEME VII COMMUNICATION PROCESS -- Communication management -- Communication strategy -- Corporate storytelling -- Two-way communication -- Dialogue -- Corporate listening -- Corporate diplomacy -- Internal marketing -- THEME VIII COMMUNICATION TOOLS -- Internal communication -- Multisource feedback -- Corporate visual identity -- Corporate design -- Corporate advertising -- Corporate philanthropy -- Cause-related marketing -- Corporate online communication -- Social influencer marketing -- THEME IX STAKEHOLDER ENGAGEMENT -- Audiences -- Pressure groups -- Employee advocacy -- Corporate influencers -- Brand communities -- THEME X CORPORATE COMMUNICATION OUTCOMES -- Corporate image -- Corporate reputation -- Organizational trust -- Brand anthropomorphism -- Consumer-brand identification -- Corporate gratitude -- Social acceptability -- Perceived external prestige -- Organizational identification -- Organizational commitment -- THEME XI NEGATIVE CORPORATE ASSOCIATIONS -- Organizational distrust -- Organizational stigma -- Consumer scepticism -- CSR scepticism -- Consumer complaining -- Organizational disidentification -- Job disengagement -- Index

This comprehensive Encyclopedia captures the intricacies of corporate communication, offering 87 clear, succinct definitions of important concepts within marketing, business, organizational communication and public relations followed by critical, literary analyses of significant research ventures. Emphasizing the interdisciplinary nature of corporate communication, this timely Encyclopedia links topics including selected theories, organization as an entity, corporate branding, corporate responsibilities, corporate misbehaviour, communication processes and tools, stakeholder engagement, corporate communication outcomes and negative corporate association in a clear and accessible format. Eleven key themes are addressed to fully illustrate the complexity of communication in a modern corporate landscape, ranging from selected theories and theoretical approaches to positive and negative corporate associations, providing both practical and conceptual insight. Further recommended readings which demonstrate the expansive nature of topics within corporate communication are provided. The Elgar Encyclopedia of Corporate Communication will be an essential reference text for students focusing on corporate communication and related management disciplines and fields such as communication, corporate identity and reputation, branding, public relations, marketing and organizational behaviour. Due to its real-world implications, it will additionally be of great benefit for practitioners seeking to understand important trends and developments within corporate communication.

Description based on print version record.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2018. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.