Principles of marketing: Arabic and Islamic markets perspectives / Habibullah M. Al-Turkistani

Chapter 1: Introduction to Marketing. -- Introduction. -- First: Nature of Marketing. -- Second: Marketing Definition -- Third: Marketing Objectives -- Fourth: Marketing Functions. -- Fifth: Evolution of Marketing Concept -- Sixth: The Difference Between Marketing & Sales -- Seventh: Marketing Mix. -- Eighth: Levels of Marketing Performance. -- Conclusion. -- Questions -- Chapter 2: Marketing Environment -- Introduction -- First: Nature of Marketing Environment. -- Second: Classification of Marketing Environment. -- Third: Components of Marketing Environment. -- Fourth: Ways to deal with the Marketing Environment. -- Conclusion. -- Questions -- Chapter 3: Market Segment and Targeting. -- Introduction. -- First: Definition of Market. -- Second: The Contents of Market -- Third: Types of Markets. -- Fourth: Market Segmentation. -- Fifth: Market Segmentation Objectives -- Population Factors. -- Sixth: Criteria of Market Segmentation. -- Conclusion. -- Questions -- Chapter 4: Consumer Behaviour. -- Introduction. -- First: The Concept of Consumer -- Second: The Concept of Consumer Behavior. -- Third: Type of Consumers -- Fourth: Definition of Consumer Behavior -- Fifth: Factors influencing Consumer Behavior -- Sixth: Stages of Purchase -- Conclusion. -- Questions -- Chapter 5: Product/Services -- Introduction. -- First: Product Definition. -- Second: Service Definition. -- Third: Category of Goods. -- Fourth: Classification of Services. -- Fifth: Product Mix. -- Sixth: Product Life Cycle. -- Seventh: Branding. -- Eighth: Packaging. -- Ninth: Labeling. -- Conclusion. -- Questions -- Chapter 6: Pricing. -- Introduction. -- First: Pricing Definition. -- Second: Pricing Sources. -- Third: Importance of Pricing. -- Fourth: Pricing Objectives. -- Fifth: Factors Affecting Pricing Decisions. -- Sixth: Pricing Strategies -- Seventh: Pricing Policy -- Eighth: Pricing Methods -- Conclusion. -- Questions -- Chapter 7: Promotion -- Introduction. -- First: Promotion Definition. -- Second: Objectives of Promotion. -- Third: Promotion and Communication -- Fourth: Stages of the Communication Process. -- Fifth: Relationship between Promotion and Marketing Mix. -- Sixth: Factors Affecting the Promotion Process. -- Seventh: Promotion Strategies. -- Eighth: Components of Promotional Mixed. -- Conclusion. -- Questions -- Chapter 8: Distribution (PLACE). -- Introduction. -- First: Definition of Distribution -- Second: Types of Distribution. -- Third: Importance of Distribution -- Fourth: Objectives of Distribution -- Fifth: Distribution Functions. -- Sixth: Methods of Distribution. -- Seventh: Segmentation of Distribution Channels by Products. -- Eighth: Members of the Distribution Channel. -- Ninth: Factors Influencing Decisions of Choosing Appropriate Distribution. -- Conclusion. -- Questions -- Chapter 9: E-Marketing. -- Introduction. -- First: e-Marketing Definition -- Second: Electronic Marketing and Other Marketing Activities. -- Third: Online Customers Communication Channels -- Fourth: Marketing Mix of E-marketing -- Fifth: Steps to effective e-marketing. -- Sixth: Factors of Successful e-marketing. -- Conclusion.

This book is about principles of marketing. It contains several chapters in different topics of marketing & marketing implementation. It is for all students who would like to learn about marketing concept & marketing strategies and marketing mix (product, price, place & promotion). It shows the most important tactics which expert needs to operate & managing marketing activities. This book also explains the cultural influence on the customer behavior and how marketing manager should overcome. Finally this book describes the importance of ethics in marketing performance & what the marketer should implement to succeed.