Strategic financial and investor communication : the stock price story / Ian Westbrook.
نوع المادة :![نص](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 9780415812061
- 9780415812054 (hardback)
- HD59 .W43 2014
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD59 .W43 2014 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000048441 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HD59 .U23 2012 إدارة علاقات العملاء / | HD59 .U23 2012 إدارة علاقات العملاء / | HD59 .U63 2015 إدارة العلاقات العامة / | HD59 .W43 2014 Strategic financial and investor communication : the stock price story / | HD59 .Y32 1995 Publicity and media relations checklists : 59 proven checklists to save time, win attention, & maximize exposure with every public relations & publicity contact / | HD59 .Y87 2012 مقدمة في العلاقات العامة / | HD59 .Y873 2012 إدارة و تخطيط العلاقات العامة / |
Includes bibliographical references and index.
"In today's aggressive marketplace, listed companies can no longer rely on their numbers to do the talking. If companies can't communicate their achievements and strategy, mounting research evidence suggests they will be overlooked, their cost of capital will increase and stock price will suffer. In Strategic Financial and Investor Communication: The Stock Price Story, Ian Westbrook, principal of Australia's leading independent financial communication firm, argues just this: stock price is more a story than a number. This book sets out how to tell a corporate story, providing a guide through the fast-paced world of financial and investor communication with a professional's pragmatism as well as academic rigour. Whether you're a student or a professional of PR, investor relations or corporate communications, this much-needed guide will teach you how to tell a compelling story about your company that the stockbroker, fund manager and business media can't ignore"-- Provided by publisher.