The hockey stick principles : the 4 key stages to entrepreneurial success / Bobby Martin.
نوع المادة : نصاللغة: الإنجليزية الناشر:New York : Flatiron Books, [2016]الطبعات:First editionوصف:viii, 294 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9781250066374 (hardback)
- HD62.5 .M3598 2016
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD62.5 .M3598 2016 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30020000052231 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD62.5 .M3598 2016 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30020000052257 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HD62.5 L5912 2010 المؤسسون في عالم الأعمال : البدايات المبكرة لكبريات الشركات / | HD62.5 L63312 2009 التسويق الفعال : كيف يمكن للتسويق التجاري اضافة قيمة دائمة لاي شركة؟ / | HD62.5 L63312 2009 التسويق الفعال : كيف يمكن للتسويق التجاري اضافة قيمة دائمة لاي شركة؟ / | HD62.5 .M3598 2016 The hockey stick principles : the 4 key stages to entrepreneurial success / | HD62.5 .M3598 2016 The hockey stick principles : the 4 key stages to entrepreneurial success / | HD62.5 .M388 2004 دليل المستثمر الذكي لادارة المشروعات الناجحة / | HD62.5 .M42 2013 The entrepreneurial instinct : how everyone has the innate ability to start a successful small business / |
Includes bibliographical references and index.
Machine generated contents note: -- 1. The Proven Principles for Achieving Hockey Stick Growth -- Stage I: The Tinkering Stage -- 2. Hitting the Ice: Beginning to Develop Your Idea -- 3. Skating on Thin Ice: Leveraging Seed Capital to Get Started -- Stage II: The Blade Years -- 4. Let the Game Begin: Getting to Market -- 5. Always Be Shooting to Score: Marketing and Selling During the Blade Years -- 6. Fighting Your Way off the Boards: Improving Your Model to Achieve Takeoff Growth -- Stage III: The Growth Inflection Point -- 7: Go, Go, Go!: Ramping Up Your Newly Discovered Model -- 8. Playing in the Big Leagues: Raising Growth Capital -- Stage IV: Surging Growth -- 9. No Goal is Scored Alone: Building and Managing Your Team -- 10: Leave the Ice or Skate On? To Sell or Not to Sell.
"Many business books fuel unrealistic notions about what a good idea looks like, how fast a founder should attract investment, and how quickly growth will take off. The problem with this mythology is that it can sometimes end with entrepreneurs abandoning their dreams too soon if they don't see immediate results. In The Hockey Stick Principles, author Bobby Martin shifts his focus away from all the hype about rapid growth and the pursuit of funding and instead takes a look at the real process behind getting a good idea off the ground. Using a hockey stick as a metaphor and highlighting four key phases, Martin shows the healthy way a business should grow and uses entertaining stories and interviews with successful entrepreneurs like the founders of LendingTree, Under Armour, and iContact, woven throughout the book to not only share a wealth of advice, but to chronicle the ins and outs of these different phases: -The Tinkering Period: The tip of the stick, or the time when you first develop and hone your idea. -The Blade Years: The formative years when growth can be flat and navigating the unpredictable process of creating a company can be rocky. -The Inflection Point: The crucial point in time right before your business takes off when it's important for entrepreneurs to prepare and make decisions to properly manage rapid growth. -Surging Growth: Once your company proves that they have potential, you need to optimize that growth and scale up in a sensible way. Innovation almost always involves a number of challenges, misdirections, and uncertainty and can take several years of struggle. But The Hockey Stick Principles gives aspiring entrepreneurs and those in the midst of the messy process a realistic, human, and inspiring understanding of what starting an innovative business is like, while teaching you what to look out for along the way as you shepherd your business through to success"-- Provided by publisher.
"Many business books fuel unrealistic notions about what a good idea looks like, how fast a founder should attract investment, and how quickly growth will take off. The problem with this mythology is that it can sometimes end with entrepreneurs abandoning their dreams too soon if they don't see immediate results. In The Hockey Stick Principles, author Bobby Martin shifts his focus away from all the hype about rapid growth and the pursuit of funding and instead takes a look at the real process behind getting a good idea off the ground. Using a hockey stick as a metaphor and highlighting four key phases, Martin shows the healthy way a business should grow and uses entertaining stories and interviews with successful entrepreneurs like the founders of LendingTree, Under Armour, and iContact, woven throughout the book to not only share a wealth of advice, but to chronicle the ins and outs of different phases"-- Provided by publisher.