عرض عادي
The interplay of influence : news, advertising, politics, and the mass media / Kathleen Hall Jamieson, Karlyn Kohrs Campbell.
نوع المادة :
نصالناشر:Belmont, Calif. : Wadsworth Pub., [1992]تاريخ حقوق النشر: copyright 1992الطبعات:3rd edوصف:xvi, 304 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 0534141064(pbk)
- 9780534141066(pbk)
- P94 J34 1992
المحتويات:
The mass media: an introduction -- What is news? -- News as persuasion -- Influencing the news media -- Ratings and revenues: the audience in mass media social systems -- What is advertising? -- Persuasion through advertising -- Influencing advertisers -- How to influence the media -- Political versus product campaigns -- News and advertising in the political campaign.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | P94 J34 1992 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000244558 |
Includes bibliographical references and index.
The mass media: an introduction -- What is news? -- News as persuasion -- Influencing the news media -- Ratings and revenues: the audience in mass media social systems -- What is advertising? -- Persuasion through advertising -- Influencing advertisers -- How to influence the media -- Political versus product campaigns -- News and advertising in the political campaign.
