The dynamics of mass communication / Joseph R. Dominick.
نوع المادة :
نصالسلاسل:McGraw-Hill series in mass communicationالناشر:New York : McGraw-Hill, 1996الطبعات:5th edوصف:xxiii, 599 pages : illustrations ; 26 cmنوع المحتوى:- text
- unmediated
- volume
- 0070179964 (pbk)
- P90 D59 1996
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | P90 D59 1996 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000244476 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| P90 D572 2003 دراسات اعلامية / | P90 D573 دراسات اعلامية / | P90 D573 دراسات اعلامية / | P90 D59 1996 The dynamics of mass communication / | P90 .D59 2011 Dynamics of mass communication : media in transition / | P90 .D59 2013 The dynamics of mass communication : media in transition / | P90 .D59 2013 The dynamics of mass communication : media in transition / |
Includes bibliographical references and index.
Ch. 1. Communication: Mass and Other Forms -- Ch. 2. Uses and Functions of Mass Communication -- Ch. 3. The Global Village: International and Comparative Mass Media Systems -- Ch. 4. History of the Print Media -- Ch. 5. Structure of the Newspaper Industry -- Ch. 6. Structure of the Magazine Industry -- Ch. 7. Structure of the Book Industry -- Ch. 8. History of Radio and Recording -- Ch. 9. Structure of the Radio Industry -- Ch. 10. Structure of the Recording Industry -- Ch. 11. History of Film and Television -- Ch. 12. Structure of the Motion Picture Industry -- Ch. 13. Structure of the Television Industry -- Ch. 14. Computers and Mass Communication -- Ch. 15. News Gathering and Reporting -- Ch. 16. The Structure of the Public Relations Industry -- Ch. 17. The Structure of the Advertising Industry -- Ch. 18. Formal Controls: Laws, Rules, Regulations -- Ch. 19. Informal Controls: Ethics, Codes, Self-Regulations, and External Pressures --
Ch. 20. Audience Characteristics and Patterns of Use -- Ch. 21. Mass Media Feedback Systems -- Ch. 22. Effects of Mass Communication on Knowledge and Attitudes -- Ch. 23. The Effects of Mass Communication on Behavior.
