عرض عادي

The dynamics of mass communication / Joseph R. Dominick.

بواسطة:Dominick, Joseph R [author].
نوع المادة : نصنصالسلاسل:McGraw-Hill series in mass communication. الناشر:New York : McGraw-Hill, 1996الطبعات:5th ed.الوصف:xxiii, 599 pages : illustrations ; 26 cm.نوع المحتوى:text نوع الوسائط: unmediated نوع الناقل:volumeردمك:0070179964 (pbk).الموضوع(موضوعات):Mass media
قائمة محتويات جزئية:
Communication: Mass and Other Forms -- Uses and Functions of Mass Communication -- The Global Village: International and Comparative Mass Media Systems -- History of the Print Media -- Structure of the Newspaper Industry -- Structure of the Magazine Industry -- Structure of the Book Industry -- History of Radio and Recording -- Structure of the Radio Industry -- Structure of the Recording Industry -- History of Film and Television -- Structure of the Motion Picture Industry -- Structure of the Television Industry -- Computers and Mass Communication -- News Gathering and Reporting -- The Structure of the Public Relations Industry -- The Structure of the Advertising Industry -- Formal Controls: Laws, Rules, Regulations -- Informal Controls: Ethics, Codes, Self-Regulations, and External Pressures --
Audience Characteristics and Patterns of Use -- Mass Media Feedback Systems -- Effects of Mass Communication on Knowledge and Attitudes -- The Effects of Mass Communication on Behavior.
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نوع المادة المكتبة الحالية رقم الطلب رقم النسخة حالة تاريخ الإستحقاق الباركود
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات
General Collection | المجموعات العامة
P90 D59 1996 (استعراض الرف(يفتح أدناه)) C.1 Library Use Only | داخل المكتبة فقط 30010000244476

Includes bibliographical references and index.

Ch. 1. Communication: Mass and Other Forms -- Ch. 2. Uses and Functions of Mass Communication -- Ch. 3. The Global Village: International and Comparative Mass Media Systems -- Ch. 4. History of the Print Media -- Ch. 5. Structure of the Newspaper Industry -- Ch. 6. Structure of the Magazine Industry -- Ch. 7. Structure of the Book Industry -- Ch. 8. History of Radio and Recording -- Ch. 9. Structure of the Radio Industry -- Ch. 10. Structure of the Recording Industry -- Ch. 11. History of Film and Television -- Ch. 12. Structure of the Motion Picture Industry -- Ch. 13. Structure of the Television Industry -- Ch. 14. Computers and Mass Communication -- Ch. 15. News Gathering and Reporting -- Ch. 16. The Structure of the Public Relations Industry -- Ch. 17. The Structure of the Advertising Industry -- Ch. 18. Formal Controls: Laws, Rules, Regulations -- Ch. 19. Informal Controls: Ethics, Codes, Self-Regulations, and External Pressures --

Ch. 20. Audience Characteristics and Patterns of Use -- Ch. 21. Mass Media Feedback Systems -- Ch. 22. Effects of Mass Communication on Knowledge and Attitudes -- Ch. 23. The Effects of Mass Communication on Behavior.

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