Global strategies : insights from the world's leading thinkers
نوع المادة :
نصالسلاسل:The Harvard business review book seriesالناشر:Boston, MA : Harvard Business School Press, c1994. 1994وصف:xix, 243 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 0875845614 (hbk) :
- HD2755.5 .G554 1994
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD2755.5 .G554 1994 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000079827 |
Articles originally published in the Harvard business review since 1982.
Includes index.
Strategic intent / Gary Hamel and C.K. Prahalad -- How global companies win out / Thomas Hout, Michael E. Porter, and Eileen Rudden -- The globalizationof Europe : an interview with Wisse Dekker / Nan Stone -- The right way to go global : an interview with Whirlpool CEO David Whitwam / Regina Fazio Maruca -- What is a global manager? / Christopher A. Bartlett and Sumantra Ghosal -- Manufacturing's new economies of scale / Michael E. McGrath and Richard W. Hoole -- Global logic of strategic alliances / Kenichi Ohmae -- Cooperate to compete globally / Howard V. Perlmutter and David A. Heenan --Insider unilever : the evolving transnational company / Floris A. Maljers -- Beware the pitfalls of global marketing / Kamran Kashani -- Winging it in foreign markets / Martin van Mesdag -- Customizing global marketing / John A. Quelch and Edward J. Hoff -- Local memoirs of a global manager / Gurcharan Das -- From complacency to competitiveness : an interview with Vitro's Ernesto Martens / Nancy A. Nichols -- Afterword:
