Anatomy of a business plan : a step-by-step guide to start smart, building the business and securing your company's future / Linda Pinson and Jerry Jinnett.

Includes index.

Ch. 1. Business Plan Considerations. Purposes. What Do Investors Look For? The "Key" to Effective Writing -- Ch. 2. The Cover Sheet. What to Include -- Ch. 3. Statement of Purpose -- Ch. 4. Part I / The Organizational Plan. Description of the Business. Products or Services. Management and Personnel. Legal Structure. Location. Methods of Recordkeeping. Insurance. Security. Location Analysis Worksheet. Insurance Update Form -- Ch. 5. Part II / The Marketing Plan. What is a Marketing Plan? Target Market. Competition. Methods of Distribution. Promotion. Pricing. Product Design. Timing of Market Entry. Location. Industry Trends. Target Market Worksheet. Competition Reference List. Competition Evaluation Worksheet -- Ch. 6. Part III / Financial Documents. Purpose of Financial Documents. Types of Financial Documents. How to Proceed. Summary of Financial Needs. Loan Fund Dispersal Statement. Pro Forma Cash Flow Statement (Budget). Planning Worksheets.

Cash To Be Paid Out Worksheet. Sources of Cash Worksheet. Partial Cash Flow Statement. Pro Forma Cash Flow Statement. Quarterly Budget Analysis. Quarterly Budget Analysis Form. Three-Year Income Projection. Three-Year Income Projection Form. Break-Even Analysis. Break-Even Analysis Graph. Balance Sheet. Balance Sheet Form. Profit and Loss (Income) Statement. 12-Month Profit and Loss Form. Profit and Loss Form. Business Financial History. Business Financial History Form. Financial Statement Analysis. Putting Your Financial Statements to Work. Analyzing Your P&L Statements and Balance Sheets. Vertical Financial Statement Analysis. Horizontal Financial Statement Analysis -- Ch. 7. Supporting Documents. Personal Resumes. Owner's Financial Statement. Credit Reports. Copies of Leases. Letters of Reference. Contracts. Legal Documents. Miscellaneous Documents. Sample Resume. Personal Financial History Form. Trading Offer -- Ch. 8. Tax Information.

Comparing Our Tax System and Small Business Accounting. Federal Taxes for Which You May Be Liable. To Help You Understand Taxes and Set Up a File of IRS Publications. Sole Proprietor Calendar. Partnership Calendar. S Corporation Calendar. Corporation Calendar. Free Publications Available from the IRS -- Ch. 9. Keeping Your Business Plan Up-to-Date. Revising Your Business Plan. Implementing Changes in Your Business Plan. Anticipating Your Problems. Don't Fall Into the Trap! Do Remember to Revise Your Plan Often -- Ch. 10. Putting Your Business Plan Together. Business Plan Software. The Finished Product. The Last Word -- Ch. 11. Information Resources. Library Resources. Indexes to Periodicals and Magazine Articles. U.S. Government Departments. Books. Publications and Periodicals. Appendix I: Marine Art of California Business Plan -- Appendix II: Dayne Landscaping, Incorporated Business Plan -- Appendix III: Blank Forms and Worksheets -- Glossary of Business and Financial Terms.

If you want to grow your business, you need an effective, up-to-date business plan. It is your key to start-up, maintaining growth, accessing financing and keeping on track. You'll get a blueprint to steer your company to success and access to capital from lenders and investors. Packed with resources, sample forms, worksheets, examples, and two fully developed actual plans, you'll find all the tools you need to start and stay on the success track.