Audiencemaking : how the media create the audience / editors, James S. Ettema and D. Charles Whitney.

Includes bibliographical references and index.

The money arrow : an introduction to audiencemaking / James S. Ettema, D. Charles Whitney / Victim, consumer, or commodity? Audience models in communication policy / James G. Webster, Patricia F. Phalen -- Producing children's television programs / Ellen A. Wartella -- Made-to-order and standardized audiences : forms of reality in audience measurement / Peter V. Miller -- Power to the people (meter) : audience measurement technology and media specialization / Beth E. Barnes, Lynne M. Thomson -- The changing infrastructure of public opinion / Susan Herbst, James R. Beniger -- One-way flows and the economics of audiencemaking / Steven S. Wildman -- The stock market as audience : the impact of public ownership on newspapers / Paul M. Hirsch, Tracy A. Thompson -- The role of the audience in the production of culture : a personal research retrospective / Muriel Goldsman Cantor -- Measured markets and unknown audiences : case studies from the production and consumption of music / Richard A. Peterson -- The audience at home : the early recording industry and the marketing of musical taste / Marsha Siefert -- The vaudeville circuit / Robert W. Snyder.