The handbook of strategic public relations & integrated communications

Introduction. Twenty-first century public relations : the strategic stages of integrated communications / Clarke L. Caywood -- Career paths in public relations / Jean Cardwell -- The unseen power : a brief history of public relations / Scott M. Cutlip -- The role of research in public relations strategy and planning / Anders Gronstedt -- Global and local media relations / Matthew P. Gonring -- Broadcast media relations / John A. Bace -- Integrated marketing public relations / Thomas L. Harris -- Investor relations for shareholder value / Nancy A.Hobor -- Labor relations : union-management relations and negotiations / Mary C. Moster, Terence Franklin -- Connecting with consumers / Lisa Fortini-Campbell -- The strategic uses of corporate philanthropy / John A. Koten -- Issues management : managing trends through the issues life cycle / Raymond P. Ewing -- A strategic approach to crisis management / Kurt P. Stocker -- Environmental issues in public relations : a matter of credibility / Susan Croce Kelly -- Medi