Air wars : television advertising in election campaigns, 1952-1996 / Darrell M. West.
نوع المادة :![نص](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 1568023472 (hbk)
- 1568023464 (pbk)
- JF2112.A4 W47 1997
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | JF2112.A4 W47 1997 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000111095 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
JF2112.A4 P65 2011 Political marketing / | JF2112.A4 P65 2011 Political marketing / | JF2112.A4 R68 2017 Routledge handbook of political advertising / | JF2112.A4 W47 1997 Air wars : television advertising in election campaigns, 1952-1996 / | JF2112.C28 G46 2020 Gendered electoral financing : money, power and representation in comparative perspective / | JF2112.C28 G46 2020 Gendered electoral financing : money, power and representation in comparative perspective / | JF2112.C28 K48 2018 التمويل السياسي : دراسة في تمويل الأحزاب و الحملات الإنتخابية / |
Includes bibliographical references (pages 205-234) and index.
Television Advertising in Election Campaigns: A History in Pictures -- 1. Rethinking Ads -- 2. Buying Air Time -- 3. Ad Messages -- 4. Media Coverage of Ads -- 5. Ad Watches and Voluntary Codes -- 6. Learning about the Candidates -- 7. Setting the Agenda -- 8. Changing the Standards -- 9. Playing the Blame Game -- 10. Advertising and Democratic Elections.