Competitive intelligence : from black ops to boardrooms : how businesses gather, analyze, and use information to succeed in the global marketplace / Larry Kahaner.
نوع المادة : نصالناشر:New York : Simon and Schuster, [1996]تاريخ حقوق النشر: copyright 1996وصف:300 pages : illustrations, map ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 0684810743
- HD38.7 K339 1996
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD38.7 K339 1996 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000073824 |
Includes index.
Preface: Being a Hero and Not a Bum -- 1. The Rise of Competitive Intelligence -- 2. What Competitive Intelligence Can Do for Your Company: Information Versus Intelligence -- 3. Why Most Managers are Still Stuck in the Information Age -- 4. The Intelligence Cycle -- 5. Planning and Direction -- 6. Collection -- 7. Analysis -- 8. Dissemination -- 9. Mergers and Acquisitions -- 10. Benchmarking and Competitive Intelligence -- 11. How the Japanese Perform Competitive Intelligence -- 12. Competitive Intelligence in Other Countries -- 13. Building a Competitive Intelligence System -- 14. Justifying the Cost of Competitive Intelligence -- 15. Using Competitive Intelligence in the European Union -- 16. Ethics -- 17. The New Gatekeepers -- 18. Why the U.S. Government Must Get Involved in Competitive Intelligence -- 19. Competitive Intelligence - The Next Generation.