Customer relationship management : a strategic imperative in the world of e-business / editor and contributor, Stanley A. Brown.
نوع المادة :
نصالناشر:Toronto ; New York : John Wiley and Sons Canada, [2000]تاريخ حقوق النشر: copyright 2000وصف:xxviii, 345 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 0471644099 :
- $41.95
- HF5415.5 C836 2000
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.5 C836 2000 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000083681 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.5 C836 2000 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010000083680 |
Includes bibliographical references.
Ch. 1. Putting CRM to Work: The Rise of the Relationship -- Ch. 2. The Need for a Market-Intelligent Enterprise (MIE) -- Ch. 3. A Case Study of CRM and Mass Customization: Capital One -- Ch. 4. Creating Loyalty: Its Strategic Importance in Your Customer Strategy -- Ch. 5. From Customer Loyalty to Customer Dependency: A Case for Strategic Customer Care -- Ch. 6. Customer Acquisition and CRM: A Financial Services Perspective -- Ch. 7. Customer Relationship Management through New Product Development -- Ch. 8. Channel Management and Customer Relationship Management -- Ch. 9. Embracing the e-Channel -- Ch. 10. e-Channel Management: Electronic-Customer Relationship Management -- Ch. 11. The Customer-Centric Organization in the Automotive Industry - Focus for the 21st Century -- Ch. 12. The Tools for CRM: The Three Ws of Technology -- Ch. 13. Using the Tools: Database Marketing, Data Warehousing and Data Mining -- Ch. 14. CRM in the Telecommunication Industry: A Case Study of Swisscom -- Ch. 15. Implementing CRM: 20 Steps to Success.
