Marketing management : a relationship marketing perspective
نوع المادة :
نصالناشر:Houndmills, Hampshire : Palgrave, 2000. 2000وصف:xviii, 295 pages : illustrations ; 26 cmنوع المحتوى:- text
- unmediated
- volume
- 0333777506 (pbk)
- HF5415.13 M35232 2000
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.13 M35232 2000 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000082002 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415.13 .M352 2013 Marketing management : a strategic decision-making approach / | HF5415.13 .M352 2013 Marketing management : a strategic decision-making approach / | HF5415.13 .M352315 2012 Marketing management : a cultural perspective / edited by Lisa Penaloza, Nil Toulouse and Luca M. Visconti. | HF5415.13 M35232 2000 Marketing management : a relationship marketing perspective | HF5415.13 .M35865 2009 Marketing strategy / | HF5415.13 .M35865 2009 Marketing strategy / | HF5415.13 .M35865 2009 Marketing strategy / |
A market orientation / Mike Meldrum -- Relationship marketing : managingmultiple markets / Adrian Payne -- Marketing diagnostic tools / Roger Palmer --Consumer buyer behaviour / Susan Baker -- Organizational buyer behaviour / Simon Knox -- Market segmentation / Malcolm McDonald -- Market research / Susan Baker -- Customer retention / Adrian Payne -- New product development and product policy / Roger Palmer -- Managing logistics and channels / Martin Christopher -- Pricing strategy / Martin Christopher -- Branding and positioning / Simon Knox --The communications mix / Helen Mitchell -- Customer service, people and processes / Moira Clark -- Planning for relationship marketing / Lynette Ryals -- Organizing for relationship marketing / Lynette Ryals -- Managing key accounts / Malcolm McDonald -- Relationship marketing : tapping the power of marketing / MartinChristopher and Susan Baker.
