Internal marketing : directions for management / edited by Richard J. Varey and Barbara R. Lewis.

From hierarchy to enterprise : internal markets are the foundation for aknowledge economy / William E. Halal -- Internal marketing in the light of relationship marketing and network organizations / Evert Gummesson -- The strengths and weaknesses of internal marketing / David Ballantyne -- Effectiveness impliesleaving myths aside / Jean-Paul Flipo -- Managerial interactions of internal marketing / Audrey Gilmore -- Internal marketing in small manufacturing firms : extending the concept to encompass organisational learning / Ian Chaston -- Employee attitudes and responses to internal marketing / Gillian Hogg, Sara Carter -- Get close to the internal customer or keep your distance? / Susan K. Foreman -- Minimizing internal communication gaps by using Business Television / Bernd Stauss, Frank Hoffmann -- The business value of buy-in : how staff understanding andcommitment impact on brand and business performance / Kevin Thomson, Lorrie A. Hecker -- Services marketing starts from within / Leonard L. Berry, A. P