The attention economy : understanding the new currency of business / Thomas H. Davenport, John C. Beck.
نوع المادة :
نصالناشر:Boston : Harvard Business School Press, 2001وصف:ix, 255 pages : color illustrations ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 157851441X (hbk)
- HD30.2 D38 2001
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD30.2 D38 2001 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000073350 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD30.2 D38 2001 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010000073348 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HD30.2 .D357 1994 Information technology : the management challenge | HD30.2 D37 2007 ادارة المعرفة : خارطة الطريق للقيمة المؤسسية المضافة / | HD30.2 D37 2007 ادارة المعرفة : خارطة الطريق للقيمة المؤسسية المضافة / | HD30.2 D38 2001 The attention economy : understanding the new currency of business / | HD30.2 D38 2001 The attention economy : understanding the new currency of business / | HD30.2 .D43 2017 نموذج النضج المتكامل لإدارة المعرفة CKM / | HD30.2 .D43 2017 نموذج النضج المتكامل لإدارة المعرفة CKM / |
Includes bibliographical references and index.
1. A New Perspective on Business: Welcome to the Attention Economy -- 2. Attention, the Story so Far: What Attention Is and Isn't -- 3. Doing a Number on You: The Measurement of Attention -- 4. From Amoebas to Apes: The Psychobiology of Attention -- 5. Luddites Beware: Attention Technologies -- 6. The Hidden Persuaders: Lessons from the Attention Industries -- 7. Eyeballs and Cyber Malls: E-Commerce and Attention -- 8. Command Performance: Leadership and Attention -- 9. Focused Choices and Global Resources: Strategy and Attention -- 10. Off the Org Chart: Organizational Structure and Attention -- 11. "You've Got (Lots and Lots of) Mail": Managing Information, Knowledge, and Attention -- 12. From Myopia to Utopia: The Future of the Attention Economy.
"This book argues that today's businesses are headed for disaster - unless they can overcome the dangerously high attention deficits that threaten to cripple today's workplace. Accenture consultants and academics Thomas Davenport and John Beck explain that the problems for business people lie on both sides of the attention equation: on getting and holding the attention of information-flooded employees, consumers, and stockholders, and on parceling out their own attention in the face of overwhelming options.
Using these perspectives, the authors shine new light on critical business areas including e-commerce, organizational leadership, information and knowledge management, and strategy. Attention management can be applied to help companies improve talent motivation and retention, avoid employee burnout, win customer loyalty on the Web, more effectively sell products and services, impress investors and analysts, and more."--BOOK JACKET.
