عرض عادي
Campaign craft : the strategies, tactics, and art of political campaign management / Daniel M. Shea and Michael John Burton.
نوع المادة :
نصالسلاسل:Praeger series in political communicationالناشر:Westport, Conn. : Praeger, 2001الطبعات:Rev. and expanded edوصف:xii, 239 pages ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 0275970930
- 0275970949 (pbk)
- JK2281 S49 2001
المحتويات:
Series Foreword / Robert E. Denton, Jr. 1. Introduction: Consultant-Centered Campaigns. 2. The Campaign Plan -- Pt. 1. The Lay of the Land: Understanding the Campaign Context. 3. The Context of the Race. 4. Demographic Research: The Theory of Aggregate Inference. 5. Candidate and Opposition Profiles: Looking at the Record -- Pt. 2. Strategic Thinking. 6. Prior Electoral Targeting. 7. Polling: The Focus of Strategic Vision. 8. General Strategy -- Pt. 3. Voter Contact Techniques. 9. Fund-raising Strategy and Tactics. 10. Strategic Communications. 11. News Coverage. 12. Returning to the Grassroots. 13. Conclusion: The Future of Political Campaign Organization.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | JK2281 S49 2001 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000112532 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | JK2281 S49 2001 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010000112545 |
Includes bibliographical references and index.
Series Foreword / Robert E. Denton, Jr. 1. Introduction: Consultant-Centered Campaigns. 2. The Campaign Plan -- Pt. 1. The Lay of the Land: Understanding the Campaign Context. 3. The Context of the Race. 4. Demographic Research: The Theory of Aggregate Inference. 5. Candidate and Opposition Profiles: Looking at the Record -- Pt. 2. Strategic Thinking. 6. Prior Electoral Targeting. 7. Polling: The Focus of Strategic Vision. 8. General Strategy -- Pt. 3. Voter Contact Techniques. 9. Fund-raising Strategy and Tactics. 10. Strategic Communications. 11. News Coverage. 12. Returning to the Grassroots. 13. Conclusion: The Future of Political Campaign Organization.
