Social marketing : improving the quality of life / Philip Kotler, Ned Roberto, Nancy Lee.
نوع المادة : نصالناشر:Thousand Oaks, Calif. : Sage Publications, c2002. 2002الطبعات:2nd edوصف:xvi, 438 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 0761924345 (PBK)
- HF5414 K67 2002
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5414 K67 2002 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000076918 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5414 .H55 2008 التسويق الإجتماعي = social marketing : إدارة رأس المال / | HF5414 .H55 2008 التسويق الإجتماعي = social marketing : إدارة رأس المال / | HF5414 .K57 2018 التسويق الاجتماعي / | HF5414 K67 2002 Social marketing : improving the quality of life / | HF5414 K67 2011 Social marketing : influencing behaviors for good / | HF5414 K67 2011 Social marketing : influencing behaviors for good / | HF5414 K67 2011 Social marketing : influencing behaviors for good / |
Understanding social marketing. Defining social marketing. Outlining thestrategic marketing planning process. Discovering keys to success -- Analyzing the social marketing environment. Determining research needs and resources. Mapping the internal and external environments -- Establishing target audiences, objectives, and goals. Selecting target markets. Setting objectives and goals. Deepening our understanding of the target audience and the competition -- Developingsocial marketing strategies. Product: designing the market offering. Price: managing costs of behavior change. Place: making access convenient. Promotion: creating messages. Promotion: selecting media channels -- Managing social marketing programs. Developing a plan for evaluation and monitoring. Establishing budgets and finding funding sources. Completing an implementation plan and sustaining behavior. Making ethical decisions.