Driving airline business strategies through emerging technology / Nawal K. Taneja.

Challenges driven by the changing airline customer and industry dynamics: The changing airline customer ; Industry dynamics -- Opportunities driven by emerging technology: Operational planning ; Products development ; Airline profitability measurements -- Market segmentation and customer relationship management: Market segmentation ; Customer relationship management -- E-business and its application to airlines: Overview of e-business ; Key drivers of e-business -- Opportunities driven by emerging aircraft technology: Long-haul international markets ; Regional markets ; Personal transportation -- Forces transforming the air cargo market: Changing needs of shippers ; Evolving industry structure ; Bridling technology to redefine the air cargo market -- Business structures and processes to capitalize on emerging technology: Vision and role of technology ; Business philosophies, structures, and systems -- A call for action.