عرض عادي
Global communication : theories, stakeholders, and trends / Thomas L. McPhail.
نوع المادة :
نصالناشر:Boston : Allyn and Bacon, [2002]تاريخ حقوق النشر: copyright 2002وصف:xv, 272 pages : illustrations ; 23 cmنوع المحتوى:- text
- unmediated
- volume
- 0205156355 (pbk)
- P96.I5 M37 2002
المحتويات:
International communication -- Development research traditions and global communication -- American multi-media giants -- Global communication systems : non-U.S. stakeholders -- Global issues, music and MTV -- CNN : international role, impact and global competitors -- The roles of global news services -- The role of global advertising -- The message : role of international organizations -- The medium : global technologies and organizations - Internet : extending global media.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | P96.I5 M37 2002 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000244267 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | P96.I5 M37 2002 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010000243923 |
Includes bibliographical references (pages 251-256) and index.
International communication -- Development research traditions and global communication -- American multi-media giants -- Global communication systems : non-U.S. stakeholders -- Global issues, music and MTV -- CNN : international role, impact and global competitors -- The roles of global news services -- The role of global advertising -- The message : role of international organizations -- The medium : global technologies and organizations - Internet : extending global media.
