عرض عادي
Moderating focus groups : a practical guide for group facilitation / Thomas L. Greenbaum.
نوع المادة :
نصالناشر:Thousand Oaks, Calif. ; London : Sage Publications, c2000. 2000وصف:xii, 249 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 0761920447 (PBK)
- H61.28 G73 2000
المحتويات:
Introduction -- The focus group methodology -- Focus groups versus one-on-one (in-depth) interviews -- The role of the moderator -- The characteristics of a successful moderator -- Preparation for moderating -- Recruiting participants -- Pre- and post-group briefings -- The discussion guide -- External stimuli -- The moderator report -- Moderating fundamentals -- Advanced moderating techniques -- Unique moderating situations -- Moderating focus groups internationally -- Building a business moderating focus groups -- Pricing focus groups.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | H61.28 G73 2000 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000099555 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| H61.28 F637 2012 Focus Group Research. | H61.28 F637 2012 Focus Group Research. | H61.28 .F68 1990 Standardized survey interviewing ; minimizing interviewer-related error | H61.28 G73 2000 Moderating focus groups : a practical guide for group facilitation / | H61.28 H36 2001 Handbook of interview research : context & method/ | H61.28 H36 2001 Handbook of interview research : context & method/ | H61.28 I57 2003 Inside interviewing : new lenses, new concerns / |
Includes index.
Introduction -- The focus group methodology -- Focus groups versus one-on-one (in-depth) interviews -- The role of the moderator -- The characteristics of a successful moderator -- Preparation for moderating -- Recruiting participants -- Pre- and post-group briefings -- The discussion guide -- External stimuli -- The moderator report -- Moderating fundamentals -- Advanced moderating techniques -- Unique moderating situations -- Moderating focus groups internationally -- Building a business moderating focus groups -- Pricing focus groups.
