عرض عادي
Principles of marketing [multimedia] / Philip Kotler, Gary Armstrong.
نوع المادة :
نصالناشر:Upper Saddle River, NJ : Prentice Hall, c2001. 2001الطبعات:9th edوصف:1 volume (various pagings) : illustrations (some color) ; 29 cm. + 1 computer laser optical disc (4 3/4 in.)نوع المحتوى:- text
- unmediated
- volume
- 0130283290 (PBK)
- HF5415 K636 2001
المحتويات:
Understanding marketing and the marketing process -- Developing marketing opportunities and strategies -- Developing the marketing mix -- Managing marketing -- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in marketing.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 K636 2001 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000157810 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 K636 2001 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010000157809 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415 .K6314 2014 Principles of marketing / | HF5415 .K6314 2014 Principles of marketing / | HF5415 K636 2001 Principles of marketing [multimedia] / | HF5415 K636 2001 Principles of marketing [multimedia] / | HF5415 K636 2010 Principles of marketing / | HF5415 .K636 2011 Principles of marketing / | HF5415 .K636 2011 Principles of marketing / |
Includes CD-ROM
Understanding marketing and the marketing process -- Developing marketing opportunities and strategies -- Developing the marketing mix -- Managing marketing -- Appendix 1: Measuring and forecasting demand -- Appendix 2: Marketing arithmetic -- Appendix 3: Careers in marketing.
