عرض عادي
The interplay of influence : news, advertising, politics, and the mass media / Kathleen Hall Jamieson, Karlyn Kohrs Campbell.
نوع المادة :
نصالناشر:Belmont, CA : Wadsworth, 2001الطبعات:5th edوصف:xx, 362 pages : illustrations ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 0534533647 (pbk)
- 9780534533649 (pbk)
- P94 J34 2001
المحتويات:
1. The media : an introduction -- 2. What is news -- 3. News as persuasion-- 4. Influencing the news media -- 5. Ratings and revenues : the audience in mass media social systems -- 6. What is advertising -- 7. Persuasion through advertising -- 8. Influencing advertisers -- 9. How to influence the media -- 10. Political versus product campaigns -- 11. News and advertising in the political campaign.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | P94 J34 2001 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000244879 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | P94 J34 2001 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010000244738 |
Includes bibliographical references and index.
1. The media : an introduction -- 2. What is news -- 3. News as persuasion-- 4. Influencing the news media -- 5. Ratings and revenues : the audience in mass media social systems -- 6. What is advertising -- 7. Persuasion through advertising -- 8. Influencing advertisers -- 9. How to influence the media -- 10. Political versus product campaigns -- 11. News and advertising in the political campaign.
