Modern competitive strategy / Gordon Walker.
نوع المادة : نصالناشر:Boston : McGraw-Hill/Irwin, [2004]تاريخ حقوق النشر: copyright 2004وصف:xvii, 290 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 0072345632 (hbk)
- HD30.28 W3349 2004
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HD30.28 W3349 2004 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000106144 |
Includes bibliographical references and indexes.
What is strategy -- Building competitive advantage: Competitive advantage; Industry analysis; competing over time, industry and firm evolution; Strategy execution -- Managing the boundaries of firm: Vertical integration and outsourcing; Partnering -- Expanding the scope of the firm: Competing in global markets; New business development; Managing the multibusiness firm -- Governing the firm: Corporate governance; Strategic planning and decision making.
[The author] draws on the diverse disciplines of industrial and evolutionary economics, mainstream strategy, and organizational sociology to present a [broad] synthesis of the theory and practice of strategy. [The author's] extensive industry and teaching experience enables him to present a balanced view that encompasses many differing viewpoints, distilling each down to the essential principles that students need to know.-Back cover. The approach is eclectic, reflecting the diversity of the discipline. The book draws on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and multi-business topics are covered. Many short cases and company examples are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.-Publisher.