Cases to accompany Contemporary strategy analysis fifth edition / Robert M. Grant.

Rev. edition of: Cases in contemporary strategy analysis. 2003.

Written to accompany the 5th edition of Contemporary strategy analysis, published in 2005.

Preface ; Acknowledgments ; 1. Madonna (Robert M. Grant) ; 2. Laura Ashley Holdings plc: The Battle for Survival (Robert M. Grant) ; 3. The US Airline Industry in 2002 (Robert M. Grant) ; 4. Ford and the World Automobile Industry (Robert M. Grant) ; 5. Wal-Mart Stores, Incorporated, March 2004 (Robert M. Grant) ; 6. Eastman Kodak: Meeting the Digital Challenge (Robert M. Grant) ; 7. Organizational Restructuring within the Royal Dutch/Shell Group (Robert M. Grant) ; 8. Harley-Davidson, Incorporated, February 2004 (Robert M. Grant) ; 9. On-line broking: Surviving the downturn at Merrill Lynch, Charles Schwab, and E*Trade (Anjali Bakhru and Ann Brown) ; 10. EMI and the CT Scanner [A] and [B] (Christopher A. Bartlett) ; 11. Rivalry in Video Games (Robert M. Grant) ; 12. Eni S.p.A.: Building an International Oil Major (Robert M. Grant and Michael Ritter) ; 13. Birds Eye and the UK Frozen Food Industry (Robert M. Grant) ; 14. Euro Disney: From Dream to Nightmare, 1987-94 (Robert M. Grant) ;15. Richard Branson and the Virgin Group of Companies in 2004 (Robert M. Grant) ; 16. General Electric: Life After Jack (Robert M. Grant) ; 17. AES Corporation: Rewriting the Rules of Management (Robert M. Grant) ; Index.

The cases in this book have been written specially to accompany the leading strategy text, Contemporary Strategy Analysis, Fifth Edition (Blackwell, 2005). The cases are designed to illuminate the utilization the key strategic management concepts and frameworks described in the textbook. They deal with prominent companies facing the challenge of competitive international markets.

Includes bibliographical references.