Communication of politics : cross-cultural theory building in the practice of public relations and political marketing / Bruce I. Newman, Dejan Verčič, editors.
نوع المادة :
نصالناشر:New York : Haworth Political Press, [2002]تاريخ حقوق النشر: copyright 2002وصف:184 pages : illustrations ; 23 cmنوع المحتوى:- text
- unmediated
- volume
- 0789021587 (hbk)
- Journal of political marketing.
- JA85.2.U6 C65 2002
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | JA85.2.U6 C65 2002 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000087951 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | JA85.2.U6 C65 2002 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010000087952 |
"Co-published simultaneously as Journal of political marketing, volume 1, numbers 2/3 2002."
Includes bibliographical references and index.
The merging of public relations and political marketing -- Bruce I. Newman, Dejan Verčič -- The material culture of US elections / Philip John Davies -- News management and new managerialism / David Deacon, Wendy Monk -- New Labour / Jon White, Leslie de Chernatony -- Political marketing research in the 2000 U.S. election / Elaine Sherman, Leon G. Schiffman -- The 2000 American presidential election / Dennis W. Johnson -- Who pays the piper? / Phil Harris -- Communicative diplomacy for the 3rd millennium / Kristina Plavšak -- Models of voter behavior / Dejan Verčič, Iztok Verdnik -- Structural models of voter behavior in the 2000 Polish presidential election / Andrzej Falkowski, Wojciech Cwalina -- Testing a predictive model of voter behavior on the 2000 U.S. presidential election / Bruce I. Newman.
