The moral media : how journalists reason about ethics / Lee Wilkins, Renita Coleman.

Includes bibliographical references (pages 149-157) and indexes.

I: Understanding journalists' responses to moral questions -- Moral development theory: a historical approach -- Methods: multiple approaches to asking questions -- Context and results: the defining issues test -- Moral development: in their own words -- II: The struggle to think deeply--pictures, deception, and persuasion -- What's a picture worth when it comes to ethical reasoning? -- Ethical reasoning and the color bind -- The ethics of journalistic deception / Seow Ting Lee -- Advertising practitioners respond: the news is not good / Anne Cunningham -- III: Implications for teachers, scholars, and professionals -- Teaching journalists about ethics: what this study suggests -- Theory: a moving target.