Emerging markets : lessons for business success and the outlook for different markets / Nenad Pacek and Daniel Thorniley.

Originally published: London : Economist, c2004.

At head of title: The Economist.

Includes bibliographical references (pages 204-205).

Lessons for business success: Why companies fail; Managing corporate expectations; Market entry preparation; Market research and business intelligence; Assessing political risks; Interpreting economic indicators; Eternal dilemmas, market entry, corporate structure, marketing; Reaching the local market; Manufacturing in emerging markets; Making acquisitions work; Dealing with corruption and crime; Human resources, myths and reality; Corporate social responsibility; Understanding and coping with emerging-market crises -- Outlook for different markets: Global economy; Business outlook; Russia, a detailed look -- Appendices: Comparative tables.

This book looks at the reasons why some firms fail and others succeed. Full of real-life corporate experiences, it analyses the strategic lessons for those planning to enter or who are already operating in emerging markets. It outlines the practical lessons of how, say, you make an acquisition work or deal with issues such as corruption. It shows how important it is for those responsible for emerging-market operations to manage the expectations of head office and for those at head office to make the effort to understand the problems their regional managers face. It gives advice on how to deal with the crises that inevitably hit emerging markets from time to time, and it provides an extensive review of the outlook for different emerging markets. For anyone involved in or contemplating in emerging markets this book will [be] valuable in the insights and insights and practical help it provides.