Management mistakes and successes / Robert F. Hartley.

Previous edition: 2003.

Includes bibliographical references in index.

Managing change and crises: McDonald's struggles with maturity; Ill-handling the Firestone/Ford Explorer tire disaster; Perrier, overresponding to a crisis; Al Dunlap savages Scott Paper and Sunbeam; Johnson and Johnson's Tylenol scare, the classic masterpiece in crisis management -- Risks in merger mania: Snapple, overspending for an acquisition; DaimlerChrysler, blatant misrepresentation; Newell Rubbermaid, a sour acquisition; Hewlett-Packard's merger with Compaq Computer, a model of success? -- Planning: Euro Disney, bungling a successful format; Coca Cola versus Pepsi, move and countermove; Philip Morris (now Altria) changes an enduring strategy; Vanguard, success in taking the road less traveled -- Executing: Boeing loses industry dominance to Airbus; Harley Davidson, success through mystique; Continental Airlines, executing a recovery; Dell Computer, rising to dominate the PC market -- Controlling: United Way, where were the controls?; Maytag, misplaced trust with a foreign subsidiary; MetLife, deceptive sales tactics, condoned or poorly controlled? -- Entrepreneurial adventures: Boston Beer, revisited; OfficeMax, to the end; What can be learned?

Even the biggest names in business make management mistakes, and sometimes with enormous consequences. But now you can learn from their blunders, examine how they respond to adversity, and uncover the secrets of their successes. In this [book, the author] has ... compiled a collection of play-by-play analyses of the actual decisions and practices that led to major management setbacks, comebacks, crises, and triumphs at top corporations. These real-life war stories are packed with practical tips and insider insights that will serve you throughout your career. -Back cover.