Campaigns and elections : issues, concepts, cases / edited by Robert P. Watson, Colton C. Campbell.

Includes bibliographical references (pages 285-308) and index.

Inside the war room: political consultants in modern campaigns / David A. Dulio -- Campaign pollsters and polling: manipulating the voter or taking the electorate's pulse? / Stephen K. Medvic -- The technological evolution of campaigns: a look at new and emerging practices / Joshua M. Whitman and Joseph W. Perkins Jr. -- Case: Incumbency and issue advocacy in Pennsylvania's Thirteenth District / Robin Kolodny and Sandra L. Sur̀ez -- Case: Violating the "appearance standard": a local campaign controversy / Edward M. Yager Jr. -- Partisan politics in a nonpartisan society / Nicol C. Rae -- Reforming the reforms: campaign finance and Congress / Victoria S. Farrar-Myers -- Democratic survival in the Republican South / Matthew Corrigan -- Case: the contested vote for Mississippi governor / Donna Simmons -- Case: two views of the Florida controversy ; View 1. What happened in Florida on November 7, 2000? / Jane Carroll ; View 2. Election 2000: a League of Women Voters' perspective / Joan Karp -- Women's underrepresentation in elective office / Gary G. Aguilar -- Minority voters and candidates: tracking trends / David L. Leal -- Covering candidates and informing voters: newspaper coverage of a gubernatorial election / Stephen J. Stambough and Valerie R. O'Regan -- Case: the maverick campaign and election of Jesse Ventura / Steven C. Wagner and Stephen I. Frank -- Case: showdown in the empire state: Clinton versus Lazio / Jeffrey Kraus -- The Congressional elections of 2000: tradition meets competition in the new age / Robert Dewhirst and Ronald Keith Gaddie -- The significance of the 2000 presidential election: institutional impact and possible reforms / Anthony J. Eksterowicz.