Global media studies : ethnographic perspectives / edited by Patrick D. Murphy and Marwan M. Kraidy.

Includes bibliographical references and index.

PART I. INTRODUCTION -- Towards an ethnographic approach to global media studies / Patrick D. Murphy, Marwan M. Kraidy -- PART II. SITUATING ETHNOGRAPHY IN GLOBAL MEDIA STUDIES -- The problem of textuality in ethnographic audience research: lessons learned in southeast Turkey / Ece Algan -- Passing ethnographies: rethinking the sites of agency and reflexivity in a mediated world / Nick Couldry -- Where is audience ethnography's fieldwork? / Anna Clua -- Audience letters and letter-writers: constituting the audience for radio in transnational contexts / Sweety Law -- Rituals in the modern world: applying the concept of ritual in media ethnography / Bent Steeg Larsen, Thomas Tufte -- PART III. RESEARCHING THE LOCAL -- Negotiation and position: on the need and difficulty of developing "thicker descriptions" / Fabienne Darling-Wolf -- "Now that you're going home, are you going to write about the narratives you studied?": relenovela reception, adultery and the dilemmas of ethnographic practice / Antonio C. La Pastina -- Methodology as lived experience: rhizomatic ethnography in Hawai'i / Fay Yokomizo Akindes -- On the border: reflections on ethnography and gender / Heloisa Buarque de Almeida -- Radio's early arrival in rural Appalachia: a harbinger of the global society? / Jacob J. Podber -- PART IV. ARTICULATING GLOBALIZATION THROUGH ETHNOGRAPHY -- "Ask the West, will dinosaurs come back?": Indian audiences/global audience studies / Vamsee Juluri -- Where the global meets the local: South African youth and their experience of global media / Larry Strelitz -- Chasing echoes: cultural reconversion, self-representation and mediascapes in Mexico / Patrick D. Murphy -- Globalization avant la lettre? Cultural hybridity and media power in Lebanon / Marwan M. Kraidy -- PART V. AFTERWORD -- Media ethnography: local, global, or translocal? / Marwan M. Kraidy, Patrick D. Murphy.