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Consumer behavior : buying, having, and being / Michael R. Solomon.

بواسطة:نوع المادة : نصنصالناشر:Upper Saddle River, N.J. : Pearson/Prentice Hall, [2004]تاريخ حقوق النشر: copyright 2004الطبعات:6th edوصف:xviii, 621 pages : col. illustrations, color maps ; 29 cmنوع المحتوى:
  • text
نوع الوسائط:
  • unmediated
نوع الناقل:
  • volume
تدمك:
  • 0131230115 (pbk)
  • 0131404067
الموضوع:تصنيف مكتبة الكونجرس:
  • HF5415.32 S6 2004
المحتويات:
Sect. 1. Consumers in the Marketplace -- Ch. 1. Consumers Rule -- Sect. 2. Consumers as Individuals -- Ch. 2. Perception -- Ch. 3. Learning and Memory -- Ch. 4. Motivation and Values -- Ch. 5. The Self -- Ch. 6. Personality and Lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude Change and Interactive Communications -- Sect. 3. Consumers as Decision Makers -- Ch. 9. Individual Decision Making -- Ch. 10. Buying and Disposing -- Ch. 11. Group Influence and Opinion Leadership -- Ch. 12. Organizational and Household Decision Making -- Sect. 4. Consumers and Subcultures -- Ch. 13. Income and Social Class -- Ch. 14. Ethnic, Racial, and Religious Subcultures -- Ch. 15. Age Subcultures -- Sect. 5. Consumers and Culture -- Ch. 16. Cultural Influences on Consumer Behavior -- Ch. 17. The Creation and Diffusion of Global Consumer Culture.
الاستعراض: Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. KEY TOPICS A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives. Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives
المقتنيات
نوع المادة المكتبة الحالية رقم الطلب رقم النسخة حالة تاريخ الإستحقاق الباركود
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة HF5415.32 S6 2004 (إستعراض الرف(يفتح أدناه)) C.1 Library Use Only | داخل المكتبة فقط 30010000044417
كتاب كتاب UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة HF5415.32 S6 2004 (إستعراض الرف(يفتح أدناه)) C.2 المتاح 30010000082214
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415.32 .S5595 2020 Consumer behaviour and analytics / HF5415.32 .S5595 2020 Consumer behaviour and analytics / HF5415.32 S6 2004 Consumer behavior : buying, having, and being / HF5415.32 S6 2004 Consumer behavior : buying, having, and being / HF5415.32 S6 2012 Consumer behavior : buying, having, and being / HF5415.32 S6 2012 Consumer behavior : buying, having, and being / HF5415.32 .S6 2015 Consumer behavior : buying, having, and being /

Includes bibliographical references and indexes.

Sect. 1. Consumers in the Marketplace -- Ch. 1. Consumers Rule -- Sect. 2. Consumers as Individuals -- Ch. 2. Perception -- Ch. 3. Learning and Memory -- Ch. 4. Motivation and Values -- Ch. 5. The Self -- Ch. 6. Personality and Lifestyles -- Ch. 7. Attitudes -- Ch. 8. Attitude Change and Interactive Communications -- Sect. 3. Consumers as Decision Makers -- Ch. 9. Individual Decision Making -- Ch. 10. Buying and Disposing -- Ch. 11. Group Influence and Opinion Leadership -- Ch. 12. Organizational and Household Decision Making -- Sect. 4. Consumers and Subcultures -- Ch. 13. Income and Social Class -- Ch. 14. Ethnic, Racial, and Religious Subcultures -- Ch. 15. Age Subcultures -- Sect. 5. Consumers and Culture -- Ch. 16. Cultural Influences on Consumer Behavior -- Ch. 17. The Creation and Diffusion of Global Consumer Culture.

Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. KEY TOPICS A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives. Communicating a fascination for the everyday activities of people, this leading book on consumer behavior examines how our world is influenced by the action of marketers, and considers how products, services, and consumption contribute to the broader social world we experience. Its incredibly interesting and dynamic content proves hip and engaging, while reflecting the latest research. A four-part organization looks at consumers as individuals, consumers as decision makers, consumers and subcultures, and consumers and culture. For brand managers, marketing research analysts, and account executives

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