عرض عادي
Market research in practice : a guide to the basics / Paul Hague, Nick Hague and Carol-Ann Morgan.
نوع المادة : نصالسلاسل:Market research in practice seriesالناشر:London ; Sterling, VA : Kogan Page, 2004وصف:xii, 244 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 0749441801(pbk)
- HF5415.2 H253 2004
المحتويات:
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.2 H253 2004 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000076428 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.2 H253 2004 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010000076427 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415.2 .G754 2018 Marketing analytics : a practical guide to improving consumer insights using data techniques / | HF5415.2 .G754 2018 Marketing analytics : a practical guide to improving consumer insights using data techniques / | HF5415.2 H253 2004 Market research in practice : a guide to the basics / | HF5415.2 H253 2004 Market research in practice : a guide to the basics / | HF5415.2 H258 2009 Marketing research : in a digital information environment / | HF5415.2 H258 2009 Marketing research : in a digital information environment / | HF5415.2 .H43 1996 International market research : a financial perspective |
Includes bibliographical references (pages 221-235) and index.
Introduction -- Market research design -- Desk research -- Focus groups -- Depth interviewing -- Observation -- Sampling and statistics -- Questionnaire design -- Face-to-face interviewing -- Telephone interviewing -- Self-completion questionnaires -- E-surveys -- Data analysis -- Reporting.