Global literacies : lessons on business leadership and national cultures : a landmark study of CEOs from 28 countries / Robert Rosen ... [and others].

Includes bibliographical references (pages [380]-384) and index.

The search for global competitiveness. The new business reality ; The cultures of twenty-first-century business -- The four global literacies: creating a new language of business. Personal literacy: understanding and valuing yourself ; Social literacy: engaging and challenging others ; Business literacy: focusing and mobilizing your organization ; Cultural literacy: valuing and leveraging cultural differences -- The global literacies at work: solving the five universal business questions. Purpose: where are we going? ; Plan: how do we get there? ; Networks: how do we work together? ; Tools: what resources do we need? ; Results: how do we measure success? -- Becoming a globally literate leader. Your path to global literacies.