Competition demystified : a radically simplified approach to business strategy / Bruce Greenwald and Judd Kahn.

Includes bibliographical references (pages 379-383) and index.

Preface -- 1. Strategy, markets, and competition -- 2. Competitive advantages 1 : supply and demand -- 3. Competitive advantages 2 : economies of scale and strategy -- 4. Assessing competitive advantages -- 5. Big where it counts : Wal-Mart, Coors, and local economies of scale -- 6. Niche advantages and the dilemma of growth : Compaq and Apple in the personal computer industry -- 7. Production advantages lost : Compact discs, data switches, and toasters -- 8. Games companies play : a structured approach to competitive strategy : part 1 : The prisoner's dilemma game -- 9. Uncivil cola wars : Coke and Pepsi confront the prisoner's dilemma -- 10. Into the henhouse : Fox becomes a network -- 11. Games companies play : a structured approach to competitive strategy : part 2 : Entry/preemption games -- 12. Fear of not flying : Kiwi enters the airline industry -- Note50500 13. No instant gratification : Kodak takes on Polaroid -- 14. Cooperation without incarceration : bigger pies, fairly divided -- 15. Cooperation : the dos and don'ts -- 16. Valuation from a strategic perspective : improving investment decisions -- 17. Corporate development and strategy : mergers and acquisitions, new ventures, and brand extensions -- 17. The level playing field : flourishing in a competitive environment -- Appendix : Methods for measuring return on resources or investments -- Notes -- Index.