The strategic use of stories in organizational communication and learning / Terrence L. Gargiulo.

Includes bibliographical references (pages 237-241) and index.

Frameworks: Introduction -- A working model of stories -- Organizational communication: broadcasting signals -- Case study: Dreyer's Ice Cream -- Organizational learning: building bridges -- Case studies: DTE Energy and Jeff Bukantz -- Interviews: Introduction to the interviews -- Interview with Bernice Moore, CTB/McGraw Hill -- Interview with Robert Kraska, DTE Energy -- Interview with Sherrie Cornett, Dreyer's Ice Cream -- Interview with Marty Fischer, Starbucks Coffee -- Interview with Father Marus, Woodside Priory School -- Competency map: Introduction to the competency map -- The core -- Process ring -- Interaction ring -- Summary -- Appendix -- Appendix: Folktale illustrating principles of active listening.