Media research techniques / Arthur Asa Berger.
نوع المادة :
نصالناشر:Thousand Oaks : Sage Publications, [1998]تاريخ حقوق النشر: copyright 1998الطبعات:2nd edوصف:viii, 175 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 0761915362 (pbk)
- 0761915370 (pbk)
- P91.3 B386 1998
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | P91.3 B386 1998 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000243767 | ||
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كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | P91.3 B386 1998 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010000243773 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| P91.3 B385 2011 Media and communication research methods : an introduction to qualitative and quantitative approaches / | P91.3 B385 2011 Media and communication research methods : an introduction to qualitative and quantitative approaches / | P91.3 B386 1998 Media research techniques / | P91.3 B386 1998 Media research techniques / | P91.3 .B69 2015 Applied communication research methods : getting started as a researcher / | P91.3 .B69 2015 Applied communication research methods : getting started as a researcher / | P91.3 B74 2013 Qualitative research methods for media studies / |
Includes bibliographical references (pages 167-168) and indexes.
Guided research projects -- Research logs -- Content analysis: newspaper comics pages -- Survey interviews: media utilization -- Social roles: television soap opera characters -- Depth interviews: favorite singers and records -- Rhetorical analysis: magazine advertisments -- Library research: audiences of radio talk shows -- Focus groups: reasons for attending films -- Experiments: humor -- Participant observation: video game players -- Historical research: images of shopping malls in the popular press -- Comparative analysis: images of Disneyland (and Disney World) in the American popular and scholarly press -- Writing with style -- Avoiding common writing errors -- Avoiding common reasoning errors -- Writing a research report -- References -- Name index -- Subject index -- About the author.
