Dubai & Co. : global strategies for doing business in the Gulf states / Aamir A. Rehman.

Includes bibliographical references (pages 301-321) and index.

Introduction Introducing Dubai and Co -- Pt. 1. Understanding the Opportunity -- Ch. 1. Lines in the Sand: The GCC in the Broader Middle East -- Ch. 2. Think Again: Addressing Misconceptions about the GCC -- Ch. 3. Here to Stay: GCC Market Attractiveness and Risks -- Ch. 4. Silicon from Sand: Essential Background on the GCC -- Pt. 2. Developing Corporate Strategies -- Ch. 5. A Piece of the Action: Strategies for Entering the GCC Market -- Ch. 6. Making Your Pitch: Marketing to GCC Buyers -- Ch. 7. Building Your Team: Human Capital Strategies for the GCC -- Ch. 8. Capable Capital: The GCC as a Source of Capital -- Ch. 9. Getting Things Done: Operations Strategy and the GCC -- Ch. 10. Enabled Organization: Setting Up for Success -- Pt. 3. Conclusion: The GCC At Global Headquarters -- Ch. 11. Bringing It Home: Fostering GCC Awareness in the Head Office.

"It's been called the fastest-growing city on earth - a hub for the Gulf region experiencing unprecedented growth in energy, financial services, consumer goods, hospitality, retail, real estate, technology, shipping, and countless other industries. According to global strategist and advisor to Fortune 500 companies Aamir A. Rehman, no truly global firm can afford to ignore the booming Gulf region. The key, however, is to approach the region with savvy strategies for managing risks and drawbacks, while crafting business models designed for this unique market. You'll learn the key characteristics of each country - historical, demographic, political, economic, and regulatory - in order to adapt your business to each unique environment. You'll hear stories of major companies that paved the way for your success."--BOOK JACKET.