Get out the vote : how to increase voter turnout / Donald P. Green, Alan S. Gerber.
نوع المادة : نصالناشر:Washington, D.C. : Brookings Institution Press, [2008]تاريخ حقوق النشر: copyright 2008الطبعات:2nd edوصف:x, 225 pages : illustrations ; 23 cmنوع المحتوى:- text
- unmediated
- volume
- 9780815732679 (pbk)
- 0815732678 (pbk)
- JK2281 G74 2008
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | JK2281 G74 2008 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000112543 | ||
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | JK2281 G74 2008 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010000112542 |
"Expanded and updated edition incorporates data from more than 100 new studies, shedding light on the cost-effectiveness and efficiency of various campaign tactics, including door-to-door canvassing, e-mail, direct mail, and telephone calls. Two new chapters focus on the effectiveness of mass media campaigns and candidate forums and Election Day festivals"--Provided by publisher.
Includes bibliographical references (pages 201-218) and index.
Introduction: Why voter mobilization matters -- Evidence versus received wisdom -- Door-to-door canvassing : shoe leather politics -- Leaflets : walk, don't talk -- Direct mail : postal service as campaign staff -- Phone banks : politics meets telemarketing -- Electronic mail : faster, cheaper, but does it work? -- Festivals and events : putting the party back into politics -- Mass media : do TV, radio, and newspaper ads boost turnout? -- What works, what doesn't, and what's next.