Campaigns and elections American style / edited by James A. Thurber and Candice J. Nelson.

Understanding the dynamics and the transformation of American campaigns / James A. Thurber -- Creating a winning campaign strategy / Davie Winston -- The use of survey research in campaigns / Glen Bolger -- Strategics and tactics of fund-raising in 2008 / Candice J. Nelson -- Fund-raising strategies in the 2008 presidential campaign / Anthony Corrado -- The selling of the president in a converged media age / Leonard Steinhorn -- How the media covered the 2008 election: the role of earned media / Dotty Lynch -- Fieldwork in contemporary election campaigns / Paul S. Herrnson -- Dimensions of campaigns in the age of digital networks / Alan Rosenblatt -- Election law is the new rock and roll / Chris Sautter -- Campaign ethic in a changing world / Carol A. Whitney -- Madness in Michigan : a microcosm of election American style / David A. Dulio -- Campaigns matter / Candice J. Nelson.

Includes bibliographical references and index.