عرض عادي
Introduction to marketing : theory and practice / Adrian Palmer.
نوع المادة :
نصالناشر:Oxford ; New York : Oxford University Press, 2009الطبعات:2nd edوصف:xxiii, 551 pages : illustrations ; 25 cmنوع المحتوى:- text
- unmediated
- volume
- 9780199557448 (pbk)
- 0199557446
- HF5415 P2342 2009
المحتويات:
What is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort -- Global marketing.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 P2342 2009 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000076778 | ||
|
كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415 P2342 2009 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010000076777 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5415 .N8787 2018 مبادئ التسويق الحديث = Principles of Contemporary Marketing / | HF5415 P23 1996 The business and marketing environment / | HF5415 P234 2000 Principles of marketing / | HF5415 P2342 2009 Introduction to marketing : theory and practice / | HF5415 P2342 2009 Introduction to marketing : theory and practice / | HF5415 .P236 2019 Technology and innovation for marketing / | HF5415 .P236 2019 Technology and innovation for marketing / |
Includes bibliographical references and indexes.
What is marketing? -- The marketing environment -- Socially responsible marketing -- Buyer behaviour and relationship development -- Marketing research -- Segmentation, positioning, and targeting -- Competitor analysis and brand development -- Developing the product -- Pricing -- Channel intermediaries -- Marketing communications -- Managing the marketing effort -- Global marketing.
