Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen.
نوع المادة :![نص](/opac-tmpl/lib/famfamfam/BK.png)
- text
- unmediated
- volume
- 0199265852 (pbk)
- 9780199265855 (pbk)
- HF5415.1265 G39 2007
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1265 G39 2007 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000082628 | ||
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5415.1265 G39 2007 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010000264847 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
HF5415.1265 .E22 2012 E-marketing : concepts, methodologies, tools, and applications / | HF5415.1265 .F56 1995 Telemarketing : applications and opportunities | HF5415.1265 F86 2011 Social media playbook for business : reaching your online community with Twitter, Facebook, LinkedIn, and more / | HF5415.1265 G39 2007 Online marketing : a customer-led approach / | HF5415.1265 G39 2007 Online marketing : a customer-led approach / | HF5415.1265 G54 1998 1 businesses, 2 approaches : how to succeed in Internet business by employing real-world strategies / | HF5415.1265 .G864 2018 Entrepreneur magazine's ultimate guide to email marketing for business : produce low-cost, high-impact email marketing campaigns, attract leads and turn them into customers, brand ambassadors, and revenue generators / |
Includes bibliographical references and index.
1: Principles and Drivers of the New Marketing Environment -- 2: Strategy and Models for the Virtual World -- 3: Online Marketing Planning Issues -- 4: Online Marketing Research - Principles and Practice -- 5: Online Buyer Behaviour -- 6: Positioning for Traffic and Profit. Search Engine Optimisation -- 7: Permission and Personalisation Online -- 8: Website Development - Design and Content -- 9: The Online Product -- 10: Pricing Issues on the Web -- 11: Online Communication Tools -- 12: Online Distributuion and Procurement -- 13: Online Marketing Legal Issues.
"Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts and examines their evolution as we understand more from online customer experiences."