عرض عادي

Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen.

بواسطة:

Gay, Richard [author]

المساهم (المساهمين):

نوع المادة :

نصالناشر:Oxford ; New York : Oxford University Press, 2007وصف:xvii, 538 pages : color illustrations ; 25 cmنوع المحتوى:

text

نوع الوسائط:

unmediated

نوع الناقل:

volume

تدمك:

0199265852 (pbk)
9780199265855 (pbk)

الموضوع:

Internet marketing

تصنيف مكتبة الكونجرس:

HF5415.1265 G39 2007

موارد على الانترنت:

Publisher description & table of contents

المحتويات:

1: Principles and Drivers of the New Marketing Environment -- 2: Strategy and Models for the Virtual World -- 3: Online Marketing Planning Issues -- 4: Online Marketing Research - Principles and Practice -- 5: Online Buyer Behaviour -- 6: Positioning for Traffic and Profit. Search Engine Optimisation -- 7: Permission and Personalisation Online -- 8: Website Development - Design and Content -- 9: The Online Product -- 10: Pricing Issues on the Web -- 11: Online Communication Tools -- 12: Online Distributuion and Procurement -- 13: Online Marketing Legal Issues.

ملخص:"Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts and examines their evolution as we understand more from online customer experiences."

المقتنيات ( 2 )
ملاحظات العنوان ( 3 )

المقتنيات
نوع المادة	المكتبة الحالية	رقم الطلب	رقم النسخة	حالة	تاريخ الإستحقاق	الباركود
كتاب	UAE Federation Library \| مكتبة اتحاد الإمارات General Collection \| المجموعات العامة	HF5415.1265 G39 2007 (إستعراض الرف(يفتح أدناه))	C.1	Library Use Only \| داخل المكتبة فقط		30010000082628
كتاب	UAE Federation Library \| مكتبة اتحاد الإمارات General Collection \| المجموعات العامة	HF5415.1265 G39 2007 (إستعراض الرف(يفتح أدناه))	C.2	المتاح		30010000264847

Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)

السابق								التالي
السابق	HF5415.1265 .F56 1995 Telemarketing : applications and opportunities	HF5415.1265 F86 2011 Social media playbook for business : reaching your online community with Twitter, Facebook, LinkedIn, and more /	HF5415.1265 G39 2007 Online marketing : a customer-led approach /	HF5415.1265 G39 2007 Online marketing : a customer-led approach /	HF5415.1265 G54 1998 1 businesses, 2 approaches : how to succeed in Internet business by employing real-world strategies /	HF5415.1265 .G864 2018 Entrepreneur magazine's ultimate guide to email marketing for business : produce low-cost, high-impact email marketing campaigns, attract leads and turn them into customers, brand ambassadors, and revenue generators /	HF5415.1265 .G864 2018 Entrepreneur magazine's ultimate guide to email marketing for business : produce low-cost, high-impact email marketing campaigns, attract leads and turn them into customers, brand ambassadors, and revenue generators /	التالي

Includes bibliographical references and index.

"Online Marketing: A Customer Led Approach provides an excellent and stimulating balance between theory and practice by recognising the advantages and drawbacks of doing business online. The text is deeply embedded in traditional marketing concepts and examines their evolution as we understand more from online customer experiences."

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