The power of survey design : a user's guide for managing surveys, interpreting results, and influencing respondents / Giuseppe Iarossi.

Includes bibliographical references (pages 219-227) and index.

Ch. 1. Taking a closer look at survey implementation -- Ch. 2. Survey management : an overview -- Ch. 3. How easy it is to ask the wrong question -- Ch. 4. A practical approach to sampling -- Ch. 5. Respondent's psychology and survey participation -- Ch. 6. Why data management is important -- App. 1. Perception questions in the investment climate survey core questionnaire -- App. 2. Objective questions used for parametric estimation of survey firm fixed effect -- App. 3. Parametric results of survey firm fixed effects on objective questions -- App. 4. Table of z[subscript [alpha]/2] distribution corresponding to different levels of confidence [alpha].

"Written both for those who manage surveys and those who use their results, The Power of Survey Design not only reveals the multitude of survey design factors that play subtle but crucial roles in the accuracy of survey data and therefore can taint their interpretation, but also offers a guide to the steps involved in administering a survey and convincing potential respondents to participate. Finally, a chapter on data cleaning offers a unique method for improving the accuracy of data after the survey's completion."--BOOK JACKET.