Selling science in the age of Newton : advertising and the commoditization of knowledge / Jeffrey R. Wigelsworth.

Includes bibliographical references and index.

Cover; Contents; List of Figures; Acknowledgements; 1 Introduction; 2 Advertisements in the Philosophical Transactions; 3 Newspapers and Bipartisan Advertisement; 4 Daily Newspapers and Advertisements as Science Texts; 5 Navigation and Newsprint: Advertising Longitude Schemes; 6 Advertising Experiment and Reputation: Newtonian Lecturer as Brand; 7 Science as a Commodity: The Eighteenth Century and Beyond; Bibliography; Index;

At the time of Isaac Newton's rising popularity following the publication of his Principia (1687), this examination of how London newspaper advertisements (1687 to 1727) enticed consumers to purchase science related products, helps us understand science and the environment in which it developed. In an age when the production of scientific knowledge increasingly relied upon multiple sales, rather than the endorsement of a single wealthy patron, marketing was the key to success.