Media literacy / W. James Potter.
نوع المادة : نصالناشر:Los Angeles : SAGE, [2011]تاريخ حقوق النشر: copyright 2011الطبعات:5th edوصف:xxi, 463 pages ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9781412979450 (pbk)
- 1412979455 (pbk)
- P96.M4 P68 2011
نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
---|---|---|---|---|---|---|---|
كتاب | UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | P96.M4 P68 2011 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010000000179 |
Includes bibliographical references and index.
Introduction. Why increase media literacy? -- Media literacy approach -- Audience. Audience : individual perspective -- Industry perspective on audience -- Children as a special audience -- Industry. Development of the mass media industries -- Economic perspective -- Current status -- Content. Mass media content and reality -- News -- Entertainment content -- Advertising -- Interactive media -- Effects. Proactive perspective on media effects -- Broadening our perspective on media effects -- Confronting the issues. Who controls the mass media? -- Privacy with the media -- Piracy with the media -- Media violence -- Media influence on sports -- The springboard. Personal strategy for increasing media literacy -- Helping others increase media literacy.