عرض عادي
Advertising and cultural politics in global times / Pamela Odih.
نوع المادة :
نصالناشر:Burlington, VT : Ashgate, [2010]تاريخ حقوق النشر: copyright 2010وصف:xiv, 285 pages : illustrations ; 24 cmنوع المحتوى:- text
- unmediated
- volume
- 9780754677116 (hbk)
- 0754677117 (hbk)
- 9780754694281
- 0754694283
- HF5823 O34 2010
المحتويات:
PART I. GOVERNMENTALIZATION OF VISUAL CULTURE -- 1. Governing Neoliberal Vistas and the Cultural Politics of Economic Life -- 2. Governmentality and the Political Economy of the Sign -- PART II. POSTMODERN-POLITICAL CAESURA -- 3. Inversions in the Political Economy of Global Signs -- 4. Aesthetic Disruptions in the Cultural Politics of Representation -- 5. Semiology of Time in Postmodern Cultural Politics -- PART III. GEO-POLITICAL CAESURA -- 6. Political Economy of Citizen Branding -- 7. Aesthetics as the Transgressive Politics of the Self -- PART IV. TECHNO-POLITICAL CAESURA -- 8. Technoscapes and the Geo-Politics of Global Advertising.
| نوع المادة | المكتبة الحالية | رقم الطلب | رقم النسخة | حالة | تاريخ الإستحقاق | الباركود | |
|---|---|---|---|---|---|---|---|
كتاب
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UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5823 O34 2010 (إستعراض الرف(يفتح أدناه)) | C.1 | Library Use Only | داخل المكتبة فقط | 30010011310008 | ||
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كتاب
|
UAE Federation Library | مكتبة اتحاد الإمارات General Collection | المجموعات العامة | HF5823 O34 2010 (إستعراض الرف(يفتح أدناه)) | C.2 | المتاح | 30010011310009 |
Browsing UAE Federation Library | مكتبة اتحاد الإمارات shelves, Shelving location: General Collection | المجموعات العامة إغلاق مستعرض الرف(يخفي مستعرض الرف)
| HF5823 M67 2012 Advertising & IMC : principles & practice / | HF5823 M67 2012 Advertising & IMC : principles & practice / | HF5823 O34 2010 Advertising and cultural politics in global times / | HF5823 O34 2010 Advertising and cultural politics in global times / | HF5823 P73 2005 The practice of advertising / | HF5823 .R33 2013 الإتصال التسويقي و الإعلاني للخدمات التجارية و الربحية / | HF5823 .R33 2013 الإتصال التسويقي و الإعلاني للخدمات التجارية و الربحية / |
Includes bibliographical references (pages [243]-275) and index.
PART I. GOVERNMENTALIZATION OF VISUAL CULTURE -- 1. Governing Neoliberal Vistas and the Cultural Politics of Economic Life -- 2. Governmentality and the Political Economy of the Sign -- PART II. POSTMODERN-POLITICAL CAESURA -- 3. Inversions in the Political Economy of Global Signs -- 4. Aesthetic Disruptions in the Cultural Politics of Representation -- 5. Semiology of Time in Postmodern Cultural Politics -- PART III. GEO-POLITICAL CAESURA -- 6. Political Economy of Citizen Branding -- 7. Aesthetics as the Transgressive Politics of the Self -- PART IV. TECHNO-POLITICAL CAESURA -- 8. Technoscapes and the Geo-Politics of Global Advertising.
